Bayer active in Finland - Case study!
Bayer’s operations in Finland go all the way back to the 1960s but it was the acquisition of its manufacturing and R&D facilities in Turku in 2006 that provided the script for its blockbuster Finnish success story: Mirena, the intrauterine contraceptive device that has generated over EUR 1 billion in sales.
The idea to combine the coil and oral contraceptive pill was first developed by Professor Tapani Luukkainen in Finland during the 1970s and 1980s. The product was launched in the Nordics in the 1990s and is now exported to about 130 countries.
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