Business opportunities for assisted living technologies in Denmark

Business opportunities for assisted living technologies in Denmark

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Business opportunities for assisted living technologies in Denmark

Image by Tuomas Simpanen, Finnish Embassy in Denmark

Finnish Health Tech Embassy held an official opening in Odense, Denmark in June. Danish Foreign Minister Kristian Jensen and Ambassador Ann-Marie Nyroos cut the red ribbons and were both very positive about this new way of working together and supporting innovation and technology cooperation.

Finnish Tech Embassy is a living-lab and a showroom hosting, at the moment, the high-quality offering of 10 Finnish companies for buyers and professionals from the Danish public sector. The main goal of the Health Tech Embassy is to showcase Finnish products and solutions, and make them visible for decision-makers on the market.

Britt Sørensen who runs the Tech embassy at Public Intelligence says: "We have been very happy to discover many interesting solutions and technologies from Finland so far. Now we are looking forward to working more closely with the municipal care sector to present the solutions. Our focus is on finding new technologies to respond to the challenges of the Danish assisted care sector. Danish municipalities are rather advanced in screening for and applying new assisted living technologies. But there is still space for high-quality scalable products on the market and at our embassy, and the participation is free of charge."

Finpro's Digital Hospitals program is cooperating with the Public Intelligence on this Finnish Tech Embassy project and the program director Eero Toivainen strongly encourages more companies to join. "This is a good opportunity to harvest the benefits of Public Intelligence's excellent network and knowledge of the assisted living sector in order to speed up market entry. In September we are arranging an introduction visit to the Tech Embassy and I highly encourage you to join the visit!"

Currently the Tech Embassy is hosting the products of: Roidu, 9 Solutions, Tukimet, Mendor, Vivago, Maricare Group, Fastroi, Evondos, Plantui, Health Invest and HealthFox.

Inquiries to Päivi Antila: paivi.antila(a)

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