CupofTherapy for MUJI in Japan

CupofTherapy for MUJI in Japan

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CupofTherapy for MUJI in Japan

CupofTherapy supports wellbeing through its growing series of drawings of animals complete with encouraging texts and phrases. Behind the concept are illustrator and graphic designer Matti Pikkujämsä, and psychotherapists Elina Rehmonen and Antti Ervasti.

The collaboration with MUJI came about after the company’s chairman Masaaki Kanai visited Finland last autumn and was so taken by the concept that MUJI is now going to publish a CupofTherapy book in Japan come June.

Read the entire article here.


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