Who we are

HUR is a manufacturer of exercise, rehabilitation and wellness equipment together with related software and consultative services. We aim to contribute to solving the challenges of an ageing society by improving the quality of life for our users, and lowering costs for society as a whole. With 25 years of experience, HUR is an established, leading partner in the world of exercise solutions for active ageing, rehabilitation and wellness markets.

Our vision is a world where life-long strength training is the rule rather than an exception: “we care for the lives of our fellow humans and give them the strength they need, for the life they deserve”.

Our solution

Our pneumatic resistance-based products were originally developed from research at the University of Technology, Helsinki in 1989. The company has maintained close ties with the research community ever since. HUR offers well-proven exercising concepts for senior exercise, rehabilitation and wellness. As a supplier of professional exercise equipment for senior training, medical fitness and gyms, HUR provides world-leading computer-based training solutions for all ages and abilities.


HUR resistance is designed to accommodate the fact that every body is not the same. HUR's more consistent load or resistance profile reduces stress on joints and connective tissues. Start from close to zero load and increase by as little as 100g or 1kg. HUR machines function through a resistance method that employs a natural transmission of power, Natural Transmission™, which simulates the natural function/movement of your muscles. Using pneumatic technology and lever arms, resistance is adjusted in accordance with your muscles’ natural generation of muscular force.

what we are looking for

We are a knowledge-based company with a clear mission. We are seeking distributors and customers who share our passion for providing the best solutions possible for lifelong strength and wellbeing. Together, we can contribute to the wonderful work of our customers – improving and changing lives all over the world.

team profiles

Mats Manderbacka, Chairman of the board

Lena Karjaluoto, CEO/ Export Sales

International sales:

Jukka-Pekka Särkkä, Global Sales Director

Damien Girod, Area Manager, Western Europe

Midori Shimada, Area Manager, Japan & Asia

Jukka Turtola, Business Development Director, Latin America & the Iberian Peninsula

Seppo Nevalainen, Business Development Director, Area Manager CEE

Sofia Mattila, CMO/ Marketing Manager

Domestic sales:

Jussi Jaakkola, Director of Sales, Gyms, Senior & Rehabilitation centers, Finland

Matti Rahkonen, Sales Manager, Senior & Rehabilitation centers, Finland

Vesa Meriläinen, Sales Manager, Gyms, Finland

Petteri Bjurström, Sales Manager, Western Finland

Contact information



Tel: +358 6 832 5500


Patamäentie 4, 67100 Kokkola, FINLAND

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